Daytona 500 Crash Crisis


At the Daytona 500 this past weekend a race car crashed that sent debris up into the audience injuring people and even causing some to go to the hospital. Many of those injured have hired Matt Morgan, a local attorney in the area to handle their legal problems in this situation. Part of the problem is that the Nationwide race states that the spectators should understand the risk of purchasing a ticket in the first place. The attorney is arguing that although there may be a risk, the audience doesn’t expect to be hit by pieces of an actual race car. I think that if the driver, NASCAR, the Daytona 500 and even the fence manufacturer are sued, they will have to be prepared.

They all should be prepared for such crisis situations by training and assigning responsibilities to those involved. They should also go over drills in a virtual, actual and tabletop manner. During the actual crisis, they should identify the problem and those involved. They should consult with their own lawyers and be the first ones to respond and deliver a response to the crisis. In this instance a spokesperson should come forward to apologize and state how this was an accident and obviously not intentional. During the post crisis phase, they should evaluate the situation to see what could be done differently in the future. Obviously for the driver, there isn’t much he could do differently because he is always at a high risk of a crash during such an event. The Daytona 500 could come up with problems they could change such as, material used to protect the audience and what fencing manufacturer to use in the future if that was the issue. The fencing manufacturer could come forth and apologize if they were at fault for the material getting through and hitting the fans.


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